AGA's hotel studies involve a wide array of lodging alternatives - traditional commercial hotels, budget motels, resort-conference facilities, timeshare units, etc. AGA has conducted studies at locations throughout the United States and Mexico. Our studies are used to evaluate investment and site-specific opportunities.

Our hotel studies consist of two primary components - transient occupancy tax collections and reported occupancy rates. Transient occupancy tax (TOT) data is collected from the cities surrounding the site area to determine historical trends in lodging demand. The TOT data is adjusted to reflect increases (decreases) in occupancy tax rate(s), changes in the number of rooms which pay into the tax, and inflationary impacts. TOT data serves as a proxy for growth in demand for area lodging facilities.

Concurrent with the tabulations of TOT data, the Consultants interview representatives at each of the competitive lodging facilities in the site area, collecting information regarding overall occupancy rate, seasonal demand, profile of demand (i.e., the nature of the guests - business travelers, tourists, groups, etc.), room rates, amenity package, visibility and access, etc. The Consultants also interview local municipalities to ascertain other lodging facilities either under construction or planned for development. These data are then integrated to create a basis for projecting room night demand at the subject site under a variety of operating scenarios.

AGA hotel studies are often conducted in conjunction with other land uses, generally addressing the highest and best land uses for large mixed-use communities. We have performed hotel studies for a variety of clients including major developers - The Koll Company, the Lusk Companies, Wrather Corporation, etc. - major hotel chains - DoubleTree Inns, TraveLodge, All Seasons Inn, etc - and various investors.

 

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